Women owned, operated, and focused.
In-house social strategist. Social media manager. Content Creator. Event Planner. At Nina’s, we wore a LOT of hats. Her business was scaling quickly and her marketing team was one person. We had to think completely outside the box in terms of creative strategy. Her celebrities clientele made for a unique opportunity to present her brand.
The Short Form.
For Nina’s account we wanted to keep things feeling really scrappy. We made a ton of videos that showcase the versatility of her product and how bright and fun her brand is. These videos turned into Reels and TikToks that blew up her analytics!
Designer Advice!
Nina had designed for insanely talented women including Megan Thee Stallion, Beyonce, Angelina Jolie, Ruby Rose, Elizabeth Olsen, FKA Twigs, Janet Jackson, Janelle Monet, and Willow Smith. I wanted her Youtube channel to really focus on her expansive design knowledge and show people how much care she put into each design!
Pro tips from the team…
To make her brand feel more exclusive, I harnessed the power of the people who do the daily face-to-face connecting. The shopgirls on her team were already very knowledgable on the art of styling so we worked together to create videos that showcased their skills.