Social Strategy, Management, and Content Creation for Style Girlfriend, a personal styling service and publication for men.
Life is complicated, style shouldn’t have to be.
We started working with Style Girlfriend at a very exciting time, their debut on TikTok! As their social strategist and manager, we were in charge of the brand’s social voice at a critical time. We handled everything from strategy and content creation to community management and analytics.
To date, we’ve conceptualized and created hundreds of digital assets and short-form video content, managed the brand’s social media presence and community, and worked with the partnership manager to align our voice with future collaborations.
We’ve even gotten a shoutout from Lewis Capaldi!
Keep it short and sweet.
When Style Girlfriend started their TikTok journey, we worked together to create an online persona that could speak to their ideal audience. We focused on the kind of organic content their ideal customer would like to watch and today we’ve grown their community to 70k followers and over 2 million views.
Engage the community
with IG stories
As a result of our work with Style Girlfriend, they’ve kept their higher than average engagement rate while growing their community to over 100k followers. Our goal was to create a highly engaged community of people who enjoy men’s styling content and as you can see, we’ve done just that.
We aren’t done yet - so stay tuned.